Privacy Policy

Overview

Gradient & Co. LLC ("Gradient & Co.," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website at www.gradientandco.com (the "Site"), how we use it, and the choices you have regarding your information.

By using our Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

Information We Collect

We collect information in a few ways depending on how you interact with our Site:

Information you provide directly:

• Contact form submissions - When you reach out via our contact form, we collect your name, email address, and the content of your message.
• Email newsletter sign-ups - When you subscribe to our mailing list, we collect your email address and, if provided, your name.
• Booking and scheduling - When you schedule a discovery call or consulting session, we may collect your name, email address, phone number, and any details you provide about your business needs. If payment is processed, payment details are handled by our third-party payment processor and are not stored by us.

Information collected automatically:

• Usage data - We may collect information about how you interact with our Site, including pages visited, time spent, referring URLs, browser type, device type, and IP address.
• Cookies and tracking technologies - We use cookies and similar tools to understand Site traffic and improve your experience. See the Cookies & Analytics section below for more detail.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Send newsletters, updates, and educational content you have opted into
• Schedule and fulfill consulting engagements
• Improve and maintain the functionality of our Site
• Understand how visitors use our Site to enhance the user experience
• Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Cookies & Analytics

Our Site may use cookies - small text files stored on your device - and similar tracking technologies such as pixels and web beacons. These help us understand how visitors navigate our Site and allow us to improve the experience over time.

We may use analytics tools (such as Google Analytics) that collect anonymized data about Site usage. These tools may set their own cookies. You can learn more about how Google uses data at policies.google.com/privacy.

Sharing Your Information

We do not sell your personal information. We may share information with trusted third parties only in the following limited circumstances:

• Service providers - Tools and platforms we use to operate our business (e.g., email marketing platforms, scheduling software, payment processors). These providers are contractually required to protect your data and may only use it to perform services on our behalf.
• Legal requirements - If we are required to disclose information by law, regulation, or valid legal process (such as a court order or subpoena).
• Business transfers - In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• Protection of rights - To protect the rights, property, or safety of Gradient & Co., our clients, or others.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with applicable legal obligations. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

You may request deletion of your information at any time by contacting us at advisory@gradientandco.com.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time
• Request that we limit or stop processing your information in certain circumstances

To exercise any of these rights, please contact us at advisory@gradientandco.com. We will respond within a reasonable timeframe.

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA). Please contact us for more information.

Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to take care when sharing sensitive information online.

Third-Party Links

Our Site may contain links to third-party websites, social media platforms, or tools that are not operated by Gradient & Co. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content or privacy practices of those sites.

Children's Privacy

Our Site and services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us immediately at advisory@gradientandco.com and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out: